I am a former employee of ICON Health and Fitness's Customer Service department. Please note that this article is not intended to deface, attack, or even undermine any operation within or associated with ICON Health and Fitness Inc and related businesses. This article has been created as a means to inform the public.

Working for ICON Health and Fitness has been both a rewarding and unpleasant experience. By rewarding, I mean that it has opened my eyes to the malignant evils and flaws plaguing the modern workplace and corporate America, something I hope to help change in the future. As the late Steve Jobs said, "Build a life. Don't live one, build one." Also, I am thankful for the numerous relationships I have been able to build with my fellow employees that I never would have met were it not for this job. I promised myself that when I was free of this company I would clear my betrayed conscience and speak out. Once again, please understand that what I write is not meant to harm or belittle anyone.

ICON Health and Fitness Inc is the mother company of exercise equipment names such as: NordicTrack, ProForm, FreeMotion, Epic, HealthRider, iFIT, Gold's Gym Exercise Equipment, Image, Weslo, Weider, Altra and more. The company is privately owned and under the heavy influence of the estates of CEO Scott Watterson and his family. In fact, if you ask anyone inside the company; being a part of, or a friend to the Watterson family is the only way to easily climb the corporate ladder. Just ask his nephew, Chase Watterson: a current student at Utah State University in his mid-twenties and he's already a director over marketing for iFIT; or Tony Ritchie: a recently added member of the Watterson clan and manager over ICON's Customer Service department, who was given the job not even a year ago after marrying Scott Watterson's sister. Mr Ritchie is primarily responsible for some of the dramatic changes recently made to the service that you, our customers, have been receiving, which I will delve into later on.

As the "Number One Leader in Fitness Innovation," ICON Health and Fitness is THE key player in home exercise equipment and is currently trying to get a steady foothold into the commercial exercise equipment industry as well with their latest FreeMotion commercial exercise machines. If you own any of ICON's exercise equipment, you will notice 'MADE IN CHINE--ASSEMBLED IN THE U.S.' printed on the serial number decal that you have to break your back to look for whenever you call into ICON's Customer Service. Upon further inspection, one may also notice the cheaply made plastic and shotty welding that he/she should have taken notice of when buying the machine. Within the past two decades or so, ICON has done the majority of their manufacturing through the lowest bidding vendors they can find in countries such as China and Taiwan. Quite fitting, since the majority of the Watterson family speaks fluent Mandarin. Also keep in mind that the frames on some machines from cheaper name brands such as Gold's Gym and Weslo are actually not ICON-made, but purchased by the company off-the-shelf at or around $10 a pop from cheap manufacturers entirely separate from ICON. If you own any Gold's Gym, Weslo, Weider, or cheaply-priced ProForm or FreeMotion exercise machines and your equipment fails on you, do not expect ICON to send anyone out to fix it. There's a reason why these models only have 90-day manufacturer's warranties. From personal experience and after dealing with hundreds of customers who have purchased these cheaper units, these machines are designed to become a coat rack in 3 months time. It is the common belief of product designers/developers inside ICON that each customer will, at some point, leave their machine to sit and collect dust; as was explained to me by an anonymous source who was with the company for over twelve years. Assumptions such as these are where you get the brief life expectancy for these machines, especially the cheaper models. You should have known this when you picked the unit up from Wal-Mart for only $100-$300, figuratively speaking. If you are within the date to return one of these cheaper models, pack it up and take it back for a full refund as soon as you can; otherwise you will not see a dime of what you paid for it and you will be left with a useless pile of scrap metal and plastic. The same can be said for other ICON products, no matter how expensive. The evidence is in the manufacturing. It doesn't matter if you've paid $50 or $3000, the chances of seeing problems with your machine are not in your favor. If none of the plastics are damaged during the shipping process, you're lucky. Even the commercial-grade FreeMotion machines built for gym facilities and heavy public use are of a quality that is less than satisfactory. At ICON's facilities, I used to test-run a FreeMotion commercial elliptical 4 days a week during my lunch breaks and after about 3 weeks the fan was broken, the right pedal was clicking incessantly, the touch-screen calibration was off, and the difference in resistance between levels 4-10 was non-existent. A month later, I switched over to an elliptical from Life Fitness at my local gym and haven't had a problem with that machine since. The product quality here is definitely lacking.

When calling in to ICON's Customer Service department to report a problem with your machine, understand that the operator you are speaking to is under the gun at all times. As of March 2013, management over Customer Service started having training sessions every Friday from 12:00-2:00pm Mountain Time, as many of you are well aware. Among the first of these trainings was a particular session when management explained to us that we would no longer be able to freely setup service for our customers. Since then, every Customer Service agent has been required to "push back" every time a customer under warranty calls in asking for a technician to come out and service their machine. Push back is a term lightly used on the call floor; what it really means is that if you are under warranty, each phone operator will refuse to send out a service technician for you until you are willing to open up your machine and try to diagnose the issue yourself with the operator blindly assisting you over the phone. Some machines, such as stationary exercise bikes, cannot be opened without the use of tools not commonly found in the average customer's toolbox. In this case, the operators are forced to instruct the customer to go and purchase the tool needed from their local hardware store, bike shop, etc. when our technician's readily have these tools on-hand. If and when the problem has been diagnosed, the operator will send out whatever parts may be needed (this is of minimal cost to ICON since the parts are so cheap to produce) and then ask that you, the customer, install/replace the parts yourself. Though you may have been promised service after troubleshooting with the operator, understand this is not the operator trying to pull the wool over your eyes. Whenever setting up service, the operator must first have it approved by a team leader or a tech op. Tech ops are a team of Customer Service employees assigned to answer and assist regular phone operators with troubleshooting questions, however, this team will soon be dissolved and disbanded, as was decided by Tony Ritchie less than 2 weeks ago. Team leaders, or "Call Floor Supervisors" as we commonly call them when speaking with our customer's, are constantly under the gun as well by CS's upper management and have had the fear of God put in them, so to speak, when it comes to approving service. If you have purchased your machine for a price over $900 and have never had a visit from a technician before, or if you purchased your machine from ***'s Sporting Goods (ICON is on the fence of losing ***'s Sporting right now), Sears, and now Sports Authority (Sears and SA are ICON's highest retailers at the moment); the operators and team leads may be more lenient with setting up a service order for you, but you have to keep pushing!

Now you may ask, "What is all the fuss over sending out a service technician? Does it not specifically say in the warranty terms of the user's manual that in-home service is guaranteed?" ICON Health and Fitness contracts with third-party service companies such as DSTM (also known as Go Configure, terrible TERRIBLE service!), North Coast Fitness Tech, Assembly Experts Inc, Exertech, and many more; both local and non-local. Every time a service order is placed, it costs the company around $85, not including taxes and trip charges to send out a technician. Since the service orders have to be sent from ICON to the service company then down through the service company to the technician, the operator will 'guarantee' the technician will be contacting you within 3 to 5 business days if an order is placed. That's not including the time you will spend waiting for your parts to arrive. Always push push push for upgraded shipping when speaking with the operator (parts in-stock are guaranteed within 7-10 business days of being shipped, but this is not always the case). Though they themselves cannot approve this, they can speak with their team leads and usually generate something in your favor, though the shortest shipping time frame they can adjust to is 2-3 business days through UPS Blue Label (they will NOT and CANNOT under any circumstance provide overnight shipping). Also, pray that the parts you need are not out of stock (if it is a flagrantly seen issue with a certain model, they probably will be out of stock), otherwise you will be waiting weeks or even months before you will see these parts delivered to your doorstep. Now with cheaper models priced under $450, $85 is usually less than what it costs the company to actually make the machine, which is why they will do everything they can to not send service on these machines, no matter what is states in the warranty terms. Even if you ask for a supervisor and put up the biggest fight you possibly can, it's still in the better interest of the company to not send service out for this cheap of a model as opposed to you returning the machine; that is if you're still within the time-frame of returning the unit.

The manner in which the Customer Service call floor is managed is a travesty, but is a common sight among large companies worldwide. It is commonplace for the upper management of ICON to provide false promises and information to their customers, their employees, AND EVEN THEIR FELLOW BUSINESS ASSOCIATES! On one particularly sickening occasion, corporate representatives from the Academy Sports + Outdoors store franchise paid the call floor a visit on a day when we were heavily understaffed (ICON's Customer Service Work Force Management is ran by a computer program. Our employee schedules have always been a bit ludicrous). The inbound call *** had skyrocketed past a whopping 120 held customer calls with some customers waiting as long as 2 hours to speak with an operator. Our productivity level had dived below 10% and our supervisors had informed us that we could not take our scheduled breaks until the *** was substantially lowered (they had taken away our breaks several times during the busy season). When the representatives from Academy stopped by, our management had manually changed the numbers on the large monitor hanging over the call floor. Our productivity was now shown in the 80%-90% range with around 30 customer calls waiting in the ***, and stayed that way until the Academy reps had left the building. Had they have taken a closer look at stats on any of the operators' computers, they would have seen a completely different set of numbers. This is not the first nor the last time such falsehoods have occurred. I have seen representatives from ***'s Sporting Goods, Sports Authority, and many others come through the call floor and every time the numbers on that monitor always take a drastic change. Clearly business ethics is not a part of the ICON agenda.

The Customer Service call floor and ICON's headquarters are located in Logan, Utah where the company has one of the highest turnover rates in the state. When it comes to the priorities of ICON's Customer Service department, the customer is always placed at a lowly third, with the well being of the company first (of course), their relations with their retailers in second, and the lives of their lower employees in dead last. When the majority of the call floor spoke up against some of the new changes put in place by our newer management, Tony Ritchie and the rest of upper management simply told our team leads, "If they don't like it, tell them to look for another job." Employees in the Customer Service department are constantly reminded of just how easily they can be replaced. With Utah State University's campus located just a few miles east of the compound, fresh employees are always easy to come by while seasoned and knowledgeable employees are an underappreciated and expendable asset. Scott Watterson himself made this fact known during an 'employee appreciation' party in the late 1990's where he ended the celebration with a confronting lecture where he reminded employees where the door was and just how easily they could be replaced. So please understand when you call in about your machine: the operators are exhausted and clinging to their job security and the supervisors are stressed to the point of collapse. The real people to blame for your troubles WILL NOT TALK TO YOU! They hide behind the operators and supervisors who have recently been stripped of most of their resources to help you, the customer. I am hopeful that things will take a much needed turn for better with upper management's most recent addition: Keith Jones, the new call floor manager's assistant. I helped Keith get acquainted with some of the systems we use in customer service and he shows a lot of potential to do some good.

If you truly want or are in need of some form of exercise (I personally cannot go a day without it), avoid buying anything produced by ICON Health and Fitness. You would be better off running outside or putting your money towards a gym membership. If you absolutely must have exercise equipment in your home, look into spending a little extra money on a commercial grade machine from competing companies such as Soul, PreCor, Life Fitness, or Cybex. These machines are built to last and are of a much finer quality than what you will find at ICON.

Do You Have Something To Say ?
Write a review


Terms of Service
Post Comment

Thanks for the information. This information helped me avoid these ICON products.

I did buy a Sears ICON treadmill 15 years ago and my wife uses it off and on and it still works today.

Even Chinese junk for the most part was better then it is now. By your brand advise I bought a used like new Soul recumbent bike for half of the price of a new one and it is well made.


Ordered a treadmill from Icon Fitness 2 years ago. Since the date of installation, It's seen no longer than a month of continued use because just about every mechanical/electrical part on the treadmill has broken.

I've had to replace the motor console (motherboard), motor, front roller, rear roller, and the entire top console (the part with the touchscreen where you hold on to). I've had it under warranty and even paid extra for the extended warranty. I've had a technician in twice to help me do a couple of replacements and both times he's said to get on the phone and get them to send me a new treadmill. I've tried this, and they have a term they like to use, "we haven't exhausted all options", which means even though mechanical failure is covered under warranty, they won't replace your *** treadmill because there's still something that you, the buyer, could replace yourself to try to fix the problem at a fraction of the cost of a new treadmill.

Even if they've exhausted the options, there's another term they like to use, that they have to get the treadmill sent back to them for "evaluation", as if my *** wasted time on the phone, skype calls in which the representative can see and hear the problem themselves, and wasted time waiting for parts isn't justification itself that there's something wrong with the damn machine. I do feel bad for the customer service reps, this is not their fault, but buy from Icon Fitness at your own risk.


Thank you for being honest and informing the public about this!


Things don't appear to have changed. Bike part was broken out of the box.

Called number in package for just such an occurrence and waited for 2 hours - no answer. Entered request on web - no response.

Finally got onto a chat conversation with support and was told to ignore the information in the package and contact Sears as it is their problem. No apology, no sympathy, just a disconnection.Will never buy anything from an ICON company again.


Don't Buy Anything from ICON. It Junk and they are afraid to stand behind there replacement treadmills .

I have had two with frame breakage , First replacement was damaged shipping 2 weeks to get another replacement. The second replacement problems , 3 reprograms have to take apart the console to install reprogram . lots of work, 2 motor hoods cheap plastic , 1 lifter motor quit, 1 speed sensor , 1 console , 1 controller . Now again I am having problems, with the notepad computer in the console .

it is now longer avail and treadmill is still under warranty. They are going to send out a replacement Treadmill but get this only with a 90day warranty on the entire unit.

I shows that they don't have faith in there products and taking care of there customers . Note all these treadmill are commercial grade.


Thank you for your insightful article. This is exactly how I imagined the circus behind the curtain.

I ordered an incline trainer that never arrived. Got the runaround and finally cancelled. I am still waiting for a refund! Am mailing a letter to headquarters and was hoping to mail it to someone "high on the ladder," but sounds like those at top ARE the problem.

My gut feeling is that this company is in financial trouble - how else to explain double charging people and holding out on refunds??? Something is fishy.

I would love to see ICON's disreputable business featured on 60 Minutes! Might need to work on sending in some secret cameras....


Just experienced the worse customer service ever! Billing is just as bad, on hold 3x's for a total of 80 mins.

Double billing on my Credit Card.

Numerous calls to Customer Service. Finally got someone to cancel my order.


I have a 10 year warranty on a motor..it has gone out for the second time..first time they sent a motor out immediately this time they tell me they cannot honor the warranty because it was purchased at Mills Fleet Farm which is no longer one of their vendors, though they were when I bought the machine. There is nothing anywhere in the warranty that states they can only honor the warranty if it is purchased from a certain vendor...after the initial "yes we would replace the replacement motor because the warranty is still in valid" Jose put me on hold 3 different times and came back each time with a reason he could not honor the warranty. This is a shameful, dirty company - spread the word...*** sporting goods and Sports Authority are their big vendors..

Burlington, Vermont, United States #1324092

Agreed. Icon Fitness and Nordic Track are horrible.

Their equipment is shoddy.

Their customer service is worse and their extended warranty is useless (and they don't honor it). Avoid, avoid avoid!

Montclair, New Jersey, United States #1309969

Unfortunately, you are spot on. A pathetically inept company.

Newton Highlands, Massachusetts, United States #1284743

I bought a Nordictrack treadmill over 2 months ago.

I called and called and had wait times over an hour and frequent disconnects. I got promises of upgrades and credits, after a few weeks reps state they saw no such activity on the account.

Already paying interest on something they never shipped. Last rep I spoke to hung up on me when I asked to speak to a manager.

AVOID like the plague!! ICON is horrible!!!

to CAimage San Jose, California, United States #1302661

Exactly my experience as well. RUN!! Do not give them one red cent...you will regret it.

Bloomfield, Connecticut, United States #1276190

Thank you to the original poster for the inside look into ICOR. Companies like this should not be allowed to exist.

I just went through the exact experience described in the post. I purchased a ProForm 920E back in July. It arrived with a defect and it took a while to get the part and for ProForm to schedule the repair. So far so good.

The machine broke in January and I opened a ticket with ProForm. They said the repair was easy and sent me a part and were supposed to send a video. I agreed to watch the video and if I felt comfortable would attempt the repair myself but if I was not comfortable I would ask them to schedule a technician. I got the part within 5 days but the video had not arrived after 2 weeks.

I emailed them and while they did not respond, later that night I got an email with a link to the video from some other company. Why they did not send me this email the first day makes no sense. I did watch the video and I would have had to take the elliptical apart to get inside so I wrote them stating I was simply not comfortable doing the repair and asked them to live up to their part of the bargain - after all, it is under warranty. They never responded.

Luckily Amazon knows how to treat their customers and once I explained what has transpired with ProForm they agreed to allow me to return the elliptical for a full refund.

They will pick it up Monday. I will take the advise of the poster and purchase a replacement from one of the other companies.

Washington, District Of Columbia, United States #1275195

This is exceptionally consistent with my experience. I purchased a $2000 "commercial" flavor of a NordicTrack treadmill just over two and a half years ago from Sears.

During the warranty period, the thing literally broke down twice. By hunting down the SVP of Customer Service at Sears HQ, she arranged to have a new treadmill delivered to replace the lemon. Great customer service.

Now, just over a year after the replacement, the unit does not respond to touch commands when slowing down (including the emergency key). In other words, when I reduce the speed after a run, it does not slow down.

When I press "stop," it does not stop. And finally, when I pull the emergency key, it still does not stop.

Because I am not technical and do not have time, I actually paid the technician with whom they contract to diagnose the problem. He indicated that the console, controller and motor all needed to be replaced - basically the entire mechanical guts of the machine.

After being on hold several times for more than an hour, I e-mailed the invoice and diagnosis. Get this...they said that the technician needed to call them. I provide his telephone number and he is THEIR GUY in the region. But, they "cannot call him" and "the only way we can send this is if he calls us." The notion of me trying to convince a tech to sit on hold for an hour to call them is absurd - which, of course, is exactly part of the business model.

But, luckily, I called back at another time and got a second person who was (for whatever reason) willing to send the console but not the controller or motor. I paid the tech - again - (I am outside of the service warranty window) - to install the console. Guess what - did not solve the problem. I sent an email on three occasions with the aforementioned details hoping to get the other parts without having to endure the call center.

No response.

Finally, after a 25 minute wait this morning, a guy was willing to send the remaining two parts. But - of course - they are out of stock and could be several weeks before they are back. This was this morning.

I should disclose that I am not their ideal customer in that I actually use the machine daily.

But, it is painfully apparent that their specific intent in requiring the customer to remove the motor hood and pull out tools is to proactively discourage the customer of receiving the benefits of the warranty which are specifically put forth at and promoted at the time of sale. This is a willful, intentional and fraudulently misrepresentative business practice.

Greenfield, Massachusetts, United States #1272401

Could you please contact me

413 535 7440


Everything said here is spot on. I had purchased a Nordic Track elliptical, model SE7I.

It arrived on December 21, 2015. I use the unit about 5 times a week for 30 minute intervals, so about 10 hours of use per month. After 11 months use, or about 110 hours, the unit developed a loud noise eminating by the flywheel. I was surprised by this as my weight is 185 pounds and this unit is rated for 350.

When I called the Icon service number, as this machine is still under manufacturers warrany. I had to called several times and waited on hold for 35 minutes before someone answered. I was then asked by the Icon representative to put my phone on speaker so that she could hear the noise. By phone she diagnosed the problem as a bad bearing and the part would be mailed to me.

She wanted me to install the bearings myself! I declined! A followup call from Icon stated that the part was shipped and that I have to call them back upon receiving it so that a technician can be sent out. I have not yet received the bearings, if in fact that is the noise problem.

I recently received an email from Icon about extending my warranty for another 4 years at the cost of 150 dollars. Not good if you have problems with Icon fixing the unit under the original manufacturers warranty. I intend to apply that 150 dollars to a local gym. If I ever get Icon to fix this unit.

I'll use it until it breaks and junk it.

Judging by the quality of this elliptical. It shouldn't be that long.

Las Vegas, Nevada, United States #1249921

I wish I would have read this BEFORE I purchased a pro-form treadmill from "Groupon!" Shame on Groupon for using such a horrible company to fulfill my order.

Salt Lake City, Utah, United States #1224912

Being in the fitness industry for nearly 20 years I have spoken to nearly every manufacturer and dealer of fitness products and ICON is despised by everyone for giving the industry a bad rap. I've heard from more than a few manufacturer's that ICON owns dozens and dozens of patents that keep manufacturers from being able to innovate new and better equipment.

If a competitor comes out with a new design or cool feature ICON lawyers scour every nook and cranny of the product looking for anything that could even push the boundaries of patent infringement. Then they hit the competitor with a lawsuit and drag it on for years as to bankrupt the competitor. Once the competitor is broken, ICON swoops in and buys the company/brand. This is why you only find downloadable first person city/trail maps on ICON products.

They own the patent for that. This is also why ICON now owns half the market.

Marietta, Ohio, United States #1215276

I so identify with this well-written and VERY accurate accounting of what might be one of the most corporately greedy companies in the world.

In my opinion the owner of Icon had a plan in place the day he and his former partner in crime walked off the campus of Utah State University - to use deception and fraud to amass a fortune in wealth. I cannot really believe Utah State, a university with a proud heritage, puts this posterchild for unethical business practices on some type of pedestal as a business role model.

Icon is the blanket company of a number of exercise products, all or most of which are the cheapest quality fitness equipment in the world.

They are known for inherent malfunctions - dangerous malfunctions - that can cause serious injury to users. There are hundreds of junk treadmills out there in homes today that need to be part of a federal forced recall.

They are junk.

Again, thanks for this truthful accounting of Icon Health & Fitness. It follows precisely with all the research I am doing to hopefully catch the ear of a federal entity that might just consider a federal indictment against the ownership of the bevy of corporate maggots.

to ProfessorCNut #1481452

I was an engineering student at USU 12 years ago. I had a class called Lean Manufacturing.

We took a field trip one day to Icon to view their manufacturing processes. Little did they know that we were touring their facility as a bad example of what not to do. I do not blame the engineers there. I have friends who have worked there before.

It is the culture that comes from above. Continuous improvement is absent from their values.

You May Also Like